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Your Pathway to Creating Unparalleled Luxury Experiences

Build A Profitable
Luxury and Event Planning Business 

Elevate Your Event Planning and Design Skills
to Craft Extraordinary Luxury Experiences

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We Help Talented Event Planners and Designers in the Luxury Event Community Elevate their Craft, Refine their Skills, and Create Unforgettable Experiences that Exceed Client Expectations. Through our Comprehensive Training and Support, we Empower our Community to Achieve Remarkable Success in the World of Luxury Events, Creating Lasting Memories and Exquisite Celebrations for the Elite.

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Attend My 3-Day Luxury  Event Planning & Design Workshop

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Learn How to Build a 6-7 Figure
Luxury Event Business At Our
3 Day In-Person Workshop

Learn How to Build a 6-7 Figure Luxury Event Business 
​At Our 3 Day In-Person Workshop

April 18-20, 2024 | Atlanta

ATLANTA, GA

Indulge in urban luxury at the heart of Buckhead, featuring world-class dining and vibrant nightlife. 

APRIL 18TH-20TH, 2024

Join us for three days of hands-on training and  enriching sessions with industry leaders.

BUILD A PROFITABLE BUSINESS

Transform from a struggling event planner to a prosperous luxury event producer. 

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The Ultimate Luxury Event Checklist

Elevate Every Detail of Your Exquisite Celebration
Get "The Ultimate Luxury Event Checklist" now! Elevate every detail of your exquisite celebration. Sign up with your best email address below.

Do you need support with elevating  your luxury event planning and design business?

What You Will Learn

Do you need support on your luxury event planning journey?

What You Will Learn


  • Business Fundamentals: Initiating and Growing Your Venture
  • Strategic Business Marketing: Targeting Luxury and Elite Audiences
  • Mastering Wedding and Event Planning: Appeals to Luxury and Celebrity Clientele


  • ​Event Design Mastery: Crafting Unique Designs, Table Elements, and Utilizing Design Software
  • Florals Demystified: Understanding Flower Types, Care, Mechanics, and Resources
  • ​Expert Insights Panel: Q & A Session with Industry Professionals
  • Business Etiquette & Success Guidelines: Emphasizing Appearance, Branding, and Team Building
  • ​Overcoming Challenges: Managing Unhappy Clients and Thriving under Pressure
  • Profitable Pricing Strategies: Structuring Fees for Planning, Day-Of Services, Design, and Execution to Achieve 6 Figures.
  • Self-Care Strategies: Balancing Mental and Physical Health
  • ​Transform spaces into opulent oases: Master floral mechanics, draping, lighting and carpeting for a luxury ambiance.

behind the flowers 3-day in person workshop

Join Us in Atlanta, April 18-20, 2024

Workshop Location

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COMPLIMENTARY HOTEL ACCOMIDATIONS

We have booked one of the premiere addresses in one of Atlanta’s most desirable neighborhoods - Buckhead is known for its high-end shopping boutiques, lively nightclubs and trendy bars and restaurants. Perfect for our attendees, an urban boutique retreat that seamlessly blends modern innovation and influential design.

Take in a view of the Atlanta skyline at the hotel’s rooftop pool deck, outfitted with private cabanas, unwind in luxury suites and guest rooms, mingle over cocktails in our jewel box lobby bar and indulge in classic Italian-American fare at our hotel’s onsite restaurant, Dirty Rascal.

We have booked one of the premiere addresses in one of Atlanta’s most desirable neighborhoods - Buckhead is known for its high-end shopping boutiques, lively nightclubs and trendy bars and restaurants. Perfect for our attendees, an urban boutique retreat that seamlessly blends modern innovation and influential design.

Take in a view of the Atlanta skyline at the hotel’s rooftop pool deck, outfitted with private cabanas, unwind in luxury suites and guest rooms, mingle over cocktails in our jewel box lobby bar and indulge in classic Italian-American fare at our hotel’s onsite restaurant, Dirty Rascal.

Learn Floral Installations, Large Scale Floral Mechanics, Complete Room Transformation and More... 

Say goodbye to stress and hello to lucrative events at our 3-day workshop!

TESTIMONIALS

Previous Students

Hear From Our Students

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"After attending Tori's first workshop, I not only built and grew my own floral and design company but also became the proud owner of a stunning venue in Norcross, GA. The knowledge and support I gained from the TW Community have been instrumental in my success."

BRENDA, GA

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"Starting out in the wedding and event planning industry seemed daunting, but thanks to the TW Community, I was able to scale my business successfully.
The support and guidance I received helped me overcome challenges and achieve remarkable growth."

ELLE W., NY

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"I started with zero experience in the industry, and now I am running a highly successful six-figure venue. The opportunity to partner with Tori Williams on events has been a dream come true. The knowledge and support I received have been invaluable in my journey."

SUSAN, CA

What Makes Behind The Flowers Different?

At Behind The Flowers, it's not about passive learning. Experience a full room transformation, guided by Tori Williams and her team.

This event is immersive, providing hands-on experiences and a wealth of insights on profitable pricing, team building, avoiding burnout, and thriving in the luxury market.

Unlike any other event, Behind The Flowers isn't just about learning theory; it's about hands-on implementation. You won’t simply learn floral design and get motivated; you'll actively apply what you learn. Leave with a solid foundation to launch or grow your luxury event planning business, all while enjoying every moment of the experience! Be prepared for three days of active learning, hands-on training, and pure entertainment as you expand your knowledge.

At Behind The Flowers, it's not about passive learning. Experience a full room transformation, guided by Celebrity Planner and Designer Tori Williams and her team.

This event is immersive, providing hands-on experiences and a wealth of insights on profitable pricing, team building, avoiding burnout, and thriving in the luxury market.

Unlike any other event, Behind The Flowers isn't just about learning theory; it's about hands-on implementation. You won’t simply learn floral design and get motivated; you'll actively apply what you learn. Leave with a solid foundation to launch or grow your luxury event planning business, all while enjoying every moment of the experience! Be prepared for three days of active learning, hands-on training, and pure entertainment as you expand your knowledge.

Tori Williams Has Been Seen In

TORI WILLIAMS EVENTS

Notable Clients

Crystal Renee

Crystal Renee & Tyler Perry

Sheree Whitfield

Leandria Johnson
Grammy Award Winner

Mayor Keisha Bottoms
and Will Packer

Michael Blackson
Comedian

Mayor Keisha Lance Bottoms

Trina - Recording Artist

Monica - Recording Artist

TI - Recording Artist

Tommie and Delois Smith

Ty Young & Mimi Faust

Phaedra Parks - TV Personality

Mimi Faust - TV Personality

Tammy Rivera - TV Personality

ACCESS MY POWERFUL RESOURCES

Our Products

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EVERYTHING YOUR GOING TO GET

 Three Night Stay Hotel Accommodations

$997 (Value)

 Welcome Gift

$997 (Value)

 ​Daily Breakfast and Lunch

$997 (Value)

 ​Hands-On Training with Celebrity Planner and Designer Tori Williams & Team

$997 (Value)

​ Guest Speakers Panel

$997 (Value)

 Supplies and Tools Needed to Complete Your Course

$997 (Value)

 ​Detailed Workbook and Resource Guide

$997 (Value)

 ​Marketing and Branding Information

$997 (Value)

 Pricing For Profit

$997 (Value)

 Designing with Fresh & Silk Flowers, Large Scale Floral Installations, Structure & Design Mechanics

$997 (Value)

 ​Room Transformation Design

$997 (Value)

​ An Elegant Black Tie Gala Dinner

$997 (Value)

​ Certificate Presentation

$997 (Value)

TOTAL VALUE: $80,000

NORMALLY ONLY $5,000

INCLUDED IN MEMBERSHIP

LIMITED NUMBER OF SPOTS REMAINING

WHAT'S INCLUDED

EVERYTHING YOUR GOING TO GET

 Three Night Stay Hotel Accommodations

 3 Day In-Person Workshop

 Personal Welcome Gift

 Hands-On Training with Tori Williams & Team

 Special Guest Speaker Panel

 Course Supplies and Tools Needed

 Detailed Workbook and Resource Guide

 Marketing and Branding Information

 Pricing for Profit

 Designing with Fresh & Silk Flowers Profit

 Room Transformation Design

 An Elegant Black Tie Gala Dinner

 Certification Presentation

 Network & Community

 Live and Replay of 3-Day Workshop

 Contracts, Documents, and Certifications

Resource List

 Opportunity to Work Alongside Tori Williams

Get a once-in-a-lifetime opportunity to collaborate and learn directly from renowned celebrity planner and designer Tori Williams at one of her exclusive events.

$25,000 (Value)

TOTAL VALUE: $200,000!!!

LIMITED TIME ONLY $5,000

LIMITED NUMBER OF SEATS REMAINING

PAYMENT PLAN AVAILABLE

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Your Free Download of
The Luxury Event Checklist

Get "The Ultimate Luxury Event Checklist" now! Elevate every detail of your exquisite celebration. Sign up with your best email address below. Elevate Every Detail of Your Exquisite Celebration

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