IN-PERSON WORKSHOP
JULY 20th-23rd 2026
WHAT IS
BEHIND THE FLOWERS?
At Behind The Flowers, it's not about passive learning. Experience a full room transformation, guided by Celebrity Planner and Designer Tori Williams and her team.
This event is immersive, providing hands-on experiences and a wealth of insights on profitable pricing, team building, avoiding burnout, and thriving in the luxury market.
Unlike any other event, Behind The Flowers isn't just about learning theory; it's about hands-on implementation. You won’t simply learn floral design and get motivated; you'll actively apply what you learn. Leave with a solid foundation to launch or grow your luxury event planning business, all while enjoying every moment of the experience! Be prepared for three days of active learning, hands-on training, and pure entertainment as you expand your knowledge.
LOCATION
ATLANTA, GA
Venue details shared after registration.
TWO WAYS TO ATTEND
WHAT'S INCLUDED
WORKSHOP ACCESS
Full 4-Day Workshop Experience Includes:
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Welcome Gift
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Daily Breakfast and Lunch
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Training with Celebrity Producer & Designer Tori Williams
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Detailed Workbook & Resource Guide
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Marketing & Branding Strategy
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Pricing for Profit
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Event Planning, Production & Design
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Event Venue Education
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Business Etiquette for the Luxury Market
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Contracts, Core Documents & Certification
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Certificate Presentation
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Network & Community Access
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Special Rates at a Nearby Partner Hotel
(Details shared after registration)
VIP ACCESS
Includes everything in Workshop Access, plus:
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VIP Welcome Gift
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Lunch with Tori Williams
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Priority Seating During Workshop
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VIP Gala Seat
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45-Minute Virtual Brand Review Session After the Workshop
WHAT YOU WILL LEARN
01
Business Fundamentals
Learn all the necessary steps and legal requirements to get started.
04
Florals Demystified
Gain a stronger understanding of floral design, mechanics, and application within event production.
02
Marketing Strategies for Event Businesses
Learn marketing strategies and tools to grow and position your business effectively.
05
Business Etiquette & Success Guidelines
Emphasizing Appearance, Branding & Team Building
03
Events Design Mastery
Learn how to approach and develop event designs from concept to execution.
06
Profitable Pricing Strategies
Structure pricing for planning, design, and execution with clarity and confidence.
EXPERIENCE THE ENERGY OF
THE TW ACADEMY
